Hollywood Promotes condition Care Reform - Will it Work?

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After months of debate over healthcare reform, celebrities have entered the fray. Actress Heather Graham, best known for movie roles like The Hangover and Austin Powers: The Spy Who Shagged Me, has joined with liberal advocacy group MoveOn.org to originate a viral video supporting the communal option. Hollywood and progressive causes have gone hand-in-hand for decades, but this level of involvement while an determination off-year is unusual. The ad is currently set to air on several national cable networks, with a six-figure production and advertising budget. Marketing and communal relations have played a big role in affecting the views of the American population on this issue. Will this ad in effect follow in convincing population to pressure politicians with phone calls and emails?

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The minute-long industrial takes place on a running track, and portrays the major for-profit insurers as gluttonous sloths who have in effect come to be bloated from unfettered health care profits. Graham, by contrast, is the sexy and slim communal selection that leaves United Health, Blue Cross Blue Shield, Humana, and Cigna in the dust. This is a clear metaphor for the idea that a communal selection would use the huge size of its insurance pool and lack of profit motive to drive down curative costs. Astonishing cinematography is combined with an emphatic male voice-over claiming that 70% of Americans have expressed reserve for a government-run communal health insurance option. (While up-to-date figures are not that high, polls from October 2009 do indicate that a majority of respondents are in favor of the communal option.) As usual in political ads, opponents are painted negatively; in this case, they are whiners afraid of competition.

There are several inherent dangers complicated in using this strategy. While Americans have been accused of being obsessed with fame, will they in effect trust health insurance advice from someone who starred in Boogie Nights? Moreover, Graham in particular has played quite a few ditzy roles in her career, which will make it harder for her to be a legitimate voice on health care reform. (For example, Tom Hanks would probably more convincing in this type of advertisement, even though he may not be any more knowledgeable on the topic, since he is often a steady, reassuring presence in his roles.) Even though she didn't write MoveOn's script, her presence could trivialize the issue altogether.

Another question for those behind this ad is that it effectively plays into stereotypes of the "limousine liberal elites" on the coasts seeing down on the rest of America. The motif of overweight insurers is right away comprehensible, but possibly not the best selection in a nation where about half the population is whether overweight or obese. As a result, some viewers will great relate to those characters and their current inexpressive law of private health insurance than the beautiful Hollywood starlet and her unknown communal option. Healthcare reform opponents will run with this in order to decrease reserve for a communal option. The involvement of MoveOn, an club complicated in several partisan controversies in the past, will also draw the ire of conservatives. The impact of this particular ad is doubtful, except for its strong chances of intensifying the political war over health care.

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